An innovative person that is the founder of an emerging business is Niti Bhan. The name of the company is Emerging Futures Lab. Niti Bhan has put together a research and consulting team that looks for innovations in understanding people that actually purchase products. Niti Bhan feels that by figuring this out more innovative ventures, services and products can be developed.
Niti Bhan has become very knowledgeable about emerging consumer markets. This knowledge that Niti Bhan has gleaned is then used in design concepts, product development and the design planning process. This expertise is also helpful in determining where there is a gap in opportunity. It will invite exploratory research into these areas of opportunity and provide some recommendations for innovative plans. She has had experience working with companies like Hewlett Packard and Cardinal Health.