Laurence Haughton is a writer, speaker, and management consultant. He specializes in strategic execution. Strategic execution is when you take your strategy and make it a reality. According to Laurence Haughton it is not just about accomplishing a task, but also to complete a business objective or two. The concept allows a person to constantly review their strategy, make changes, and execute the strategy. Laurence Haughton stated that it is a focus of what and how to achieve the overall goal.
He has co- authored a book on making speed a competitive advantage in business. In this theory it is important for anyone to not only have strategic execution, but to also do so with speed. Many businesses work on similar solutions to needs. It is often the company that gets there first that will succeed. Laurence Haughton discusses the art of execution in his speeches. His keynote speeches focus on investing time and money into strategic planning. Laurence Haughton believes half of all strategies will fail because two thirds of all managers have flawed tactics. He has spent two years researching the gaps from execution process to finding the best management strategies.
In his book It’s Not What You Say... It’s What You Do- How Following Through at Every Level Can Make or Break Your Company, Haughton examines the flaws in management providing necessary information to getting the right person in the position that can follow through on strategies. Laurence Haughton offers workshops regarding many of his strategy ideas and how to make them work.