it comes to innovation questions are extremely important. A question culture is one way to describe the strategy one can create to think about new ways of creating products or services. A question culture will be able to challenge the thinkers’ assumptions. In a question culture how, why, what, when, and where are just part of the questions being asked. The “what if” in a question culture is going to lead to a number of scenarios.
There are five steps that can be used to formulate a question culture. These steps are lead by example, improving what exists, find a different strategy, reassess past decision, and educate those involved. By using these steps a company can help ask the right questions that lead to new innovations.