Blockbuster has been an innovator in the recent past. Their plans for expansion were exceedingly helpful as home owners would be able to get to a location for a movie. Blockbuster grew larger than other movie rental companies. When mass media changed to DVDs Blockbuster made sure to have the latest and enough to serve their customers. Over the last few years Netflix has been topping rentals. However, it seems Blockbuster is coming back.
Blockbuster has opened their own online rental service. It is possible to rent movies from the store, order one to be delivered to your front door, or downloaded from their internet site. Despite their convenient innovations they are still struggling against Netflix. Some stores have had to close due to the lack of business.