When businesses struggle there is one option they might want to look at in regards to their innovations. A business may need to look at a flipped equation. In other words an innovation that can be a great idea for the business has to be managed correctly. A flipped equation could take a look at the opposite side of the problem to determine what needs to be changed.
A flipped equation or flipping the equation is a term used in math when an equation can be used both ways. Basically the math statement is made and if a person makes adjustments such as changing it around but it still comes out to be a true statement than it is a worthwhile principle. In business changing something to have the product created is the same idea.