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May 11, 2006
Extremely Loud and Incredibly Close at Hewlett-Packard
Is it just me, or does the artistic layout of the new Hewlett-Packard marketing campaign ("The computer is personal again") remind you of the book cover of Jonathan Safran Foer's new book Extremely Loud and Incredibly Close?
Jonathan Safran Foer, of course, first exploded on the literary scene in 2002 with Everything is Illuminated, which was later made into a film starring Elijah Wood. Is HP looking to capture and channel some of that Foer magic in its new marketing campaign?
UPDATE: Here's some of the text from the HP ad in today's Wall Street Journal (note the Dave Eggers reference): "Your personal computer is your backup brain. It's your best ideas. And your worst ideas - contained in drafts never sent. It's your astonishing energy, your staggering proposal, your dazzling calculation. It's your autobiography, written in thousands of daily words. Today HP is making the entire experience of owning a computer more personal than ever before; not with promises, but concrete actions..."
Posted by dominic at May 11, 2006 5:49 AM | Recommend this! | +dlc | +dig
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Jonathan Safran Foer interviews book designer Chip Kidd in the May I.D. magazine. Frustratingly, http://www.idonline.com/currentissue.asp shows the Mar/Apr issue, not the "actual" current issue. Lame. Not sure if that will even be one of the articles they post for free, and my copy is already gone. I know Kidd did the first Foer book jacket, but not sure if he did the second.
Anyway, just a design-y link on the Foer topic!
Not surprising that HP's ads mimic the design of Foer's novel covers. Jonathan Grey, who did the lettering for the Extremely Loud & Incredibly Close cover is "developing a full digital typeface based on these letters, which is to be licensed exclusively by Hewlett Packard."
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