Video can be used in a number of ways when it comes to business. The most recent use of video has come from video SEO. This concept allows an internet website to use video for marketing. For example a company can create a short movie about their product or something that will be more viral. By offering a more viral video there is going to be more consumer interest to see it. The company still gets the product out there for the world to see, but in a fun way.
With short movies about a company placed on YouTube and other sites a company can quickly be recognized even if they do not have a brand. The movie could even be used to start a new brand.