In innovation there is an idea of the supply chain. The supply chain is actually demand driven innovation. Customers are being more direct in what they wish for a product. It is this help the customers are giving that leads to a new supply chain for a business.
A supply chain is a system of organizations, people, technology, and activities that provide information and resources. A supply chain can transform a natural resource into a finished product when it is done correctly. The supply chain begins with suppliers, purchasing, production, distribution, and then ends with the customers. With innovation the customers are able to give input before they even see the product. They provide some of the ideas that are eventually turned into products they purchase.