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June 14, 2006
The 5 M's of innovation
At the HOW Design Conference in Las Vegas, Andy Stefanovich explained how the 5 M's - mood, mindset, mechanisms, measurement and motivation - can drive innovation. In a blog entry about lessons learned from the conference, Martin Ringlein of the Creative Refresh blog explains how organizations can foster innovation by thinking about the 5 M's:
"An organizations attempt to drive innovation can be evaluated through these five elements. Mood is dependent on the atmosphere and openness to creativity. Innovation will starve in an environment closed to creativity. Mindset is about the people around the organization. How do they approach their work and embrace innovation? Mechanisms focus on the devices each organization uses; what technologies are available? How can these devices be better utilized or embraced to let innovation flourish? Measurement is an item often over-looked – be sure to establish a measurement of success for innovation. Don’t limit yourself to a quantitative approach; look for the qualitative aspects as well. Motivation is more about self-awareness – ask yourself, “What are you doing to lead innovation and creativity?” Obvious more than anything else, but needless to say; if you want to drive innovation and creativity, you need to step-up and lead the charge."
Tags: innovation creativity design
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