Apple as a large corporation looks for ways to get new innovations each year. For 2006 the Apple contest was looking for three things. In the Apple contest those who submitted work had to look at originality, creative presentation, and the desirability of the product. The winners of the Apple contest were able to create something that consumers would definitely want.
Within the Apple contest those who won would get their product marketed and a cash prize. The Apple contest also opens up jobs for these innovators. In a contest like Apple’s it is more than just the products that companies are looking at. They are also looking at the designers. While Apple may not always choose the winners for employment other companies are just as interested.