« How to overcome innovation inertia | Main | Innovation of the week: Flavor Tops »
June 1, 2006
The innovation machine
Yann Gouvennec of the Marketing & Innovation blog points to a new Corporate Innovation Machine whitepaper from Jeffrey Baumgartner, the founder of the jpb.com group of companies and the developer of the Jenni idea campaign management software:
"[Baumgartner] is posting a whitepaper on his website describing how you can set up an innovation strategy for your corporate organisation. He entitled this methodology the innovation machine. The picture on the cover (see it reproduced here under) is hilarious but as often with funny things, it is also very explicit when it comes to describing the innovation process. A must read..."
Tags: innovation strategy
[image: The Corporate Innovation Machine
Posted by dominic at June 1, 2006 6:42 AM | Recommend this! | +dlc | +dig
|
