Yahoo as a business concept was the first of its kind. Yahoo is a search engine with email, news, advertising, and even video options for the consumer. They are definitely an innovative company. The search engine began in 1995, three years before Google. Despite this early start Yahoo has lost some of their innovative standing to Google.
Google has managed to surpass the search engine in a variety of ways, and to some it may seem that Yahoo is just piggybacking off of Google’s ideas. Despite this criticism the search engine still has something to offer their consumers. As the first search engine out of the gate they have combined a number of services all on one site, where Google has made some of these options on various servers.
For example Yahoo has a “twitter” like aspect they launched recently. You are able to tell your friends and family what you are up to right on the email homepage. You also have a MySpace style page for your friends to find. The search engine company is also in a situation of co- branding with AT&T, Verizon, Rogers Communications and British Telecom. It is these moves which make the company one of success.
While they were recently a target of takeover, they were able to stop from actually having to be part of MSN. Yahoo has also recently added more options on their search page. They are making it easier for local searches to be conducted. They also came out with OneSearch which works for the mobile phones.