Rodeos and Kayaking are two extreme sports that require user innovation. When you are out in the middle of a river or ocean kayaking your way through rapids or a pod of whales you have to be able to handle that kayak. If it flips over you have to have a strategy that will get you righted again, which means you need user innovation. The concept of user innovation is simply having a strategy that you or your group will follow regarding a specific topic. It can be business, politics, or in this case extreme sports. In order to survive the problems you might run into you have to know how to handle the kayak.
Rodeos require the same user innovation. In a rodeo there are numerous jobs like clowns, bull riders, bronc riders, and barrel racers. Each of these riders must have user innovation if they are going to succeed. The difference in extreme sports is that often the innovation has to be a snap decision because your life depends on it.
Riders have a strategy for how they are going to sit a bull or horse. They know they have a certain time limit they will need to meet. These riders also understand that by using certain techniques they will get better points or be able to stay on top of the animal. It is this protocol and technique that is the user innovation we are discussing. The extreme sports industry always requires a concrete strategy for success.