Starbucks is the most innovative coffee company in the world. Starbucks is located in Seattle, Washington, but has spread their stores around the world. They have over 16,000 stores in 49 countries. 11,000 of these stores are in the United States. Many of the others are in Canada and China. Starbucks has drip coffee, espresso, cold drinks, snacks, and even souvenirs for sale. The brand is not successful due to the taste of the coffee. The coffee is marginal compared to other coffee brands. However, it is the marketing of Starbucks that makes it a true success.
Marketing is just part of what makes the company successful. The other part of the success comes from Starbucks employees. These employees are trained well and most often extremely friendly.