A travel agency is a retail location that will sell products to do with travel. Since the internet has become so popular the idea of a travel agency has changed. Instead of there being local retail shops in a town many of the travel agencies that exist are in a virtual world. In other words the travel agency has elected to host a website with a virtual agency online.
Consumers can go online, enter the site, and sit down at the desk to talk with a travel agent. The travel agency agent records the information and then offers information regarding a call back from a live agent. In this way the travel agency makes it a more enjoyable experience for the user, and still gets the business.