Gary Hamel wrote the book on revolutionizing strategy. In this book Strategy of Revolution, Gary spoke about the need for revolutionizing strategy in order for businesses to keep on track. He stated that the world is reaching the limits of innovation and reduction of costs. By revolutionizing strategy it is possible to seek out a few new ways of pursuing new products and of course success.
Revolutionizing strategy means that the companies will look at marketing, performance, employees, and try to find a new way to remain on the top. Merrill Lynch, Sears, Coca Cola, and other companies need the revolutionized strategy. The question is how revolutionizing strategy will work in a company since the world continues to change and new technology is constantly being offered by new companies.