Nikos Mourkogiannis wrote a book called The Purpose: The Starting Point of Great Companies. The Starting Point is about leadership and consultancy that Nikos Mourkogiannis uses to help CEO’s succeed in their companies. The definition of the purpose remains vague in the Starting Point, but the idea is very clear. Nikos Mourkogiannis says there should be a Moral DNA in the company, but it should not be confused with the corporate mission, vision, or values. Nikos Mourkogiannis examined some of the top CEO’s of all time, like Sam Walton.
Nikos Mourkogiannis provided examples in the text such as needing a high purpose to produce record profits, much like Wal-mart supplies. Many find the book to be filled with challenges and information that will provoke thought.