If discussing speed thrills and innovation in the same sentence then you might wonder what speed thrills have to do with the topic. Speed thrills are often associated with vehicles in which individuals go over the speed limit to get a thrill from the ride. In innovation speed thrills means the thrill of out doing the competition. This feeling of coming out on top of the competition is something many innovators seek and cannot do without.
A company wants their innovators to experience speed thrills. It helps keep them interested and on top of the game. The company who makes the product first often gets the credit. There could be a hundred products that are similar on the market, but the company who gets there first is always discussed most.