Ideas are items that come into someone’s mind. Ideas can relate to a specific topic or just something the person is thinking about. A new concept in business is to let everyone have ideas. By allowing a person to think on a solution to a problem the company can advance their market. Basically what this means is that the company is not going to just hire a team to come up with an innovation. Instead a company will allow everyone to turn in ideas.
For example large corporations may seek marketing students to create a new commercial. They will have hundreds of ideas come through the inbox, but the best idea is the one that will be chosen. In this way the company has a concept from what the consumer might want to see.