Innovation trends are when a company creates a new product that becomes the next trend. A good example of innovation trends is Crocs. In the United States, Crocs began as a small company in Denver, Colorado. They were sold in stores with almost an instant popularity. The brand has grown so much that millions of people own at least one pair of Crocs, and there are even baby Crocs for the younger generations. The innovation trends that have existed in the past are ideas that instantly become popular no matter what they are.
A lot of the trends come from a top marketing campaign. For example the iPod has been marketed well with teenagers as the main target. Since the release of the iPod and similar products a trend has been started. Innovation trends can deal with any company whether it is economic related, scientific, or consumer driven. Often innovation trends come from the consumer needing a solution. The other way to get innovation trends started is to come up with a product the consumer doesn’t know they need till it is launched.
A good example of this would be the Blu-Ray DVD Player. We all have DVD players. They allow us to play all the DVD’s that we own without issue. However, the Blu-Ray came on the market as the next best thing, something a consumer must have to play higher quality images. As innovation trends go the Blu-Ray concept has certainly found its way into numerous homes as a result of the marketing.