Original commentary needs to be innovative and on target. In the media world original commentary on a number of topics is needed to keep the public interest. One television station that is very helpful with original commentary is CNBC. They strive each day to offer new information regarding the financial market. Their shows discuss the current economy and stocks people may want to invest in.
Original commentary is hard to find on some of the other media channels. The news tends to have the same stories in the evening, which makes it hard to remain innovative. Edward R. Murrow is a top person who was able to offer original commentary on the radio, despite what the shows owners really wanted said during his broadcasts.