Businesses generate studies and reports. Each year companies must publicize some of the studies and reports that they make. The public can then follow what the company has done in the past year. Often the studies and reports are to determine if the company is worth investing in.
Some of the studies and reports offered by the businesses can be on the innovative products they are working on. For example before a consumer purchases a new product they want to know if it is worth the money. They also want to be able to compare the various products to find which company has the best one. By looking at studies and reports a consumer is well informed. CEO’s and presidents also see the reports companies create.