Videos can be very useful in a business. Some of the videos in a company are for employees. The films discuss the protocols the employees must follow or help them learn more about the business or what is required of them. Videos can also be used for consumers.
For example the online world has video SEO in which an online business generates videos about their products. They get to be seen by the potential buyer on other sites directing them to the website. Videos online can turn viral really quick depending on the subject, which can generate millions in income if marketed correctly. Videos in business have been used as commercials to help generate consumer interest. We just have different options when it comes to the method.